Search engine optimization is the act of a search engine website “optimizing” what search results show up in what order depending on what is asked by the user. Each link, video, image etc. is sorted and listed in order of relevancy. If you’ve heard about search engine optimization services in Toronto ON, and you’re curious as to what that entails, here is a crash course.
SEO optimization service: basics
The basic foundation of the idea is that the automatic algorithm by which search engines list each site can actually be, for lack of a better term, “cheated” to ensure your site gets closer to the top. This includes things such as including more instances of key words the google, yahoo, and Bing algorithms look for. This and other various tactics can help bump your site up a few precious notches on the google ladder, increasing your chance to be seen.
How it works
Say you’ve started up a business delivering baked goods in your local area. Now, anyone in the same town who types in “baked goods stores near me” is very likely to find you as is, but say you want to expand. Now you’re playing with the big dogs, and must start climbing the Google ladder. You’d do this by hiring a search engine optimization service. Firstly, they’d check your site to see if there’s anything they can add to get your company picked up more by Google’s algorithm. They’d then see about getting your name out there more through ads and such, to increase traffic as much as possible to your site. Then the dominos start to fall from there: people who visit your site, and are close enough to have food delivered to them, may potentially order. And then of course, you’d send the food over, pleasing them and resulting in good reviews. This keeps going, increasing traffic to your site, and the google algorithm does the rest. While there are a much wider range of techniques, methods and steps to doing this, the basics are pretty simple. An SEO optimizer knows the algorithm of the main search engine sites, and knows how to work them to your advantage.
Search engine optimization has begun to become a career in and of itself. Every site wants to be at the top of Google’s search engine, so there’s money to be made for anyone who knows how to make that happen. So if you need more attention drawn to your site, but don’t know how to get google to notice you, look for someone who does.
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