Web design in 2014 will, largely, build on the same web-designing commandments of the last couple of years. While the same concepts continue to build this year—what this means to you is that if you don’t heed them, you’ll be left behind in your competitor’s digital dust.
Web Design in 2014—What YOUR Website Needs to do Stay Ahead of the Crowd
Here’s our top advice to ensure that your website is a head-turner
1. Responsive Design
It’s very likely that at least half of your audience is checking out your website on their mobile devices. If your website isn’t ready for the myriad of devices out there, it won’t be ‘winning’ (or ‘#winning’ if you’re a Twitter-er).
2. Load Time
Again, building on the idea of mobile surfers—your website needs to load quickly. But this doesn’t just apply to mobile surfers with slow connections, it also applies to on-the-computer web surfers. After all, we’ve all got super-short attention spans…because hey, there’s ‘unlikely animal friends’ pictures to look at.
3. Less Text, More Visuals
We really are kids in a candy store on the internet. And true to form we run from one candy bin to the next. This leaves little time to read the labels. What all this means is that websites that capture the most attention are those who have short-but-captivating text and meaningful images. Use plenty of visuals—but nothing generic. If it doesn’t add value, don’t use it.
4. Clean, Easy-to-Find Design
They say that great design is transparent…and we couldn’t agree more. Less truly is more when it comes to web design, so aim for clean, easy-to-navigate design. Also, aim for a natural flow that guides the user throughout the page—and then on to the next page.
5. The End of Pointless Flash
Flash intros are over, unless you’re an animation company…or Candy Crush. They generally provide little to no content, and they load terribly on mobile devices. Skip the flash and go for integrated images or video instead—accompanied by some succinct text.
6. Points of Contact
The whole point of your website is to get customers, so make it easy for them to contact you. This means front-and-centre real estate for your contact information. Also, use email links and click-to-call phone numbers to make it easy for your mobile visitors.
7. Social Integration
Integrating your social profiles into your website is a given for web design in 2014…but this year do it in a meaningful way. This means Facebook follow and Like boxes, and ditto for other networks. But there’s also social sign in if you have a members-only area. You’ll want to incorporate your website’s branding into your social profiles so that people know that they’re in the right place when they follow your social links.
For more web design in 2014 tips to ensure that your website is functional and fashionable, follow our blog and/or our Facebook page.
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