Video SEO: The Secrets Behind the Art Form

If you want to have a successful online marketing campaign, you will need to incorporate video as well as print content into your plan. This is a great medium, since it’s an easier way to engage your audience than traditional articles or blog posts. Internet users are more likely to be curious about (and click on) a video. If you want to demonstrate a product or show your customers how to solve a problem, this can be the easiest way to get the message across. Video SEO is relatively new and is something you will need to incorporate into your offering so that it will be an effective ranking tool for your website.
 
Hosting your Video on YouTube
Once you have completed your video, you’ll need to host it somewhere so it can be seen online. Many companies choose to host their video on YouTube. This is a good choice for a number of reasons:

  • It’s easy to upload your video
  • You can do it absolutely free
  • Your content can be found by users accessing the largest source of video content on the planet
  • You can still host the video on your own website

 
VideoSEO Tips
If you want your video to rank well on YouTube, you need to optimize it so that YouTube’s bots know how to index it when they crawl through the site looking for new videos. Here are some video optimization tips that can help:

  1. Use Appropriate Keywords

Keywords are important with videos so that the bots know what your content is about. Use keywords in your description and tags as well.

  1. Get Creative when you Choose a Title

Since you are using images instead of words, you’ll need to be creative in your choice of title so that it includes terms that you want to use to draw in viewers. Ideally, you’ll want to have your keyword or keyword phrase at the beginning of the title.

  1. Describe your Video using Keywords

Be thorough when you describe your video, letting potential viewers what they will see when they click on it. Create some anticipation and make them want to find out more, while using keywords so that bots will be able to optimize it.

  1. Create a Sitemap.

Be sure to create a site map to let bots know that there is a video on your website that needs to be indexed. This link from Google webmaster tools will help you set one up.
 
Are you interested in growing your business through online video content? Contact ReferLinks Full Circle Marketing today to find out more about our video services.