Do You Have a User-Friendly Website?

If you are a part of the business world of web design, then you have heard of the term “user-friendly”. In fact, you probably hear it all the time. It’s because everyone has to be constantly reminded that when designing a website, the ultimate goal is to create one that is, well, user-friendly.
There are some businesses who take on the task of creating their websites themselves. They make the mistake of creating something that’s fancy, thinking that this kind of website is better. What they do not realize is that no matter how elegant or “flashy” a website may be, if it’s difficult to navigate, any potential customer would leave in a heartbeat.
 
If you want your website to work for you, it has to perfect these elements:
 
Readability Factor
Your guest or potential customer would like it if they can easily scan your content and see if they find the keywords they are looking for. They should be able to read your content easily, too. So make sure that your content is relevant and has all the keywords your possible customers will be looking for. Aside from the content itself, the readability factor of your site is affected by the colours you choose – from the background to the font. You want to be sure that the texts contrast well on the background so they are easy to read.
 
Ease of Navigation
Your website should be designed in such a way that it is easy for your users to navigate their way through it. It should not be confusing. Always remember that the easier it is to navigate through, the longer your reader will spend time on your website. That also means a decrease in your bounce rate!
 
Mobile Friendliness
In this age of mobile devices, more and more people around the world are accessing the internet using their smartphones and tablets instead of desktop computers. That is why it is truly important that you make sure your website is mobile and tablet compatible as well.
 
Quick Load Time
When people visit your website, they expect to see what they are looking for fast – otherwise, they will lose patience and look somewhere else. You should always be up to date when it comes to website maintenance to ensure that your website is performing at the quickest speed possible.
 
At ReferLinks Online Marketing, we always identify what our clients need and design a fully responsive and user-friendly website for them. It is our team’s goal to transform every client’s online presence! We can do the same for you. We can design an amazing and user-friendly website that your prospective customers will visit and come back to! Give us a call to know about all our digital marketing services!