As a business owner, your social media presence gives you a wonderful opportunity to connect with current and potential customers. These platforms put a “human” face on your company, and customers are free to ask questions, give feedback, and raise concerns in a conversational manner. Savvy business owners are taking this opportunity to build customer loyalty, which ultimately translates into higher sales. Once you have conducted your research into target markets and consumer purchasing, you can take your social media strategy from zero to hero in 5 easy steps by following these strategies.
- Create your branded pages.
You’ll need to decide which social media sites you would like to use. The first three page choices to put up would be Facebook, Twitter and Google+. You may also want to consider LinkedIn, Pinterest and Houzz. All the pages should have the same look and feel, so the visitors to each page recognize a coordinated theme that includes a call to action.
- Establish an editorial calendar for social media.
Once your social media sites go “live,” you’ll need to plan how you are going to populate them with content. This should be updated monthly. The calendar could include the following elements:
- Number of posts each week
- Time each post will be made (stagger the posting times)
- Identify the topic for each post
The planning calendar gives you a guideline to follow for your posts. You can also add news that is relevant to your industry or that your customer base will find interesting or entertaining as it arises.
- Plan content ideas for your posts.
Once you have your editorial calendar set up, you need to plan exactly what you are going to publish in your posts. When you think about ideas for content, look at it from your customers’ point of view – what do they want to know about? What tips can you provide to help them solve a problem or do something faster or cheaper? Consider running a contest through social media or offering a coupon for a “social media only” offer.
Find a way to highlight and recognize your customers. Ask them questions and highlight the best answer.
- Track your results and respond to feedback.
If you don’t track your results, you won’t be able to determine the success of your social network campaign. You’ll also need to make sure that the feedback you are receiving through your social media sites is being responded to in a timely manner. The worst mistake you can make is to ignore your customers. Their questions and concerns are important and deserve a response.
ReferLinks Full Circle Marketing can help you grow your business through our social media & marketing services. Contact us to request your free marketing assessment today.