Short or Long – What’s Better for Your Digital Video?

Last year, brand interest in super short and long form digital videos soared. And this duality is highly likely to stay strong in the coming months as marketers continue to focus on catching the attention of prospective customers online. Traditional 30-second advertisements are still going to be around, but we...

Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly...

What to Consider Before Jumping Onto the Branded Video Bandwagon

Branded content is not a territory to enter lightly. To begin with, there are various approaches that you should consider, like whether you’ll sponsor an existing content or if you will opt to be collaborative with the marketing group or studio. The whole branded content journey can prove to be...

12 Reasons your Business Needs an Explainer Video

Explainer videos are a (relatively) new medium-shattering method of conveying what your company is all about. Why any business wouldn't want to leverage this convenient new customer-educating, word-spreading medium is beyond us—but, just in case you need just a little convincing, we've got a few more reasons... 12 Reasons your...

The Benefits of Using Video Marketing for your Small Business

Anyone who's looked at the latest YouTube stats (did you know there's 6 billion hours of video watched on 'the Tube' every month?)--or simply stayed up until 2:30am watching cat videos,...then sneezing pandas...then a documentary on global warming..then..., will innately know the power of video. But if you need more...