Tag: Video Marketing

Smiling businesswoman talking on camera, happy entrepreneur vlogger recording business vlog at office desk for videoblog, filming promo ad, making presentation to website, video marketing production

What Types of Video are Effective for Marketing?

By now you probably know that putting up posters and giving out flyers are not as effective for promoting your business as they used to be. Yes, you might be thinking, it’s all about writing and posting excellent content on a blog today. But what if you learn that even that is not enough anymore?

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Female vlogger recording content for her video blog. Young woman in focus on digital camera screen.

Short or Long – What’s Better for Your Digital Video?

Last year, brand interest in super short and long form digital videos soared. And this duality is highly likely to stay strong in the coming months as marketers continue to focus on catching the attention of prospective customers online. Traditional 30-second advertisements are still going to be around, but we are going to see lots

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Woman Recording On Portable Video Camera

Myths About Video Marketing – Debunked!

No one can deny the effectiveness of video as a marketing tool these days. According to YouTube, people spend their time everyday watching millions worth of hours on their site, generating billions of views every single day. Indeed, video is an exceptional tool as it could be the easiest and fastest way to find people

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Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly taking over as the biggest

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How to Avoid Video Marketing Mistakes

  Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you may have expected, this has

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Best Practices for Online Videos

Video marketers are aware of how fast their world is changing – a little bit faster than the rest. That is why it is really important to always be in the know when it comes to trends and things that work presently, as well as to understand some of the best practices that could possibly

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What to Consider Before Jumping Onto the Branded Video Bandwagon

Branded content is not a territory to enter lightly. To begin with, there are various approaches that you should consider, like whether you’ll sponsor an existing content or if you will opt to be collaborative with the marketing group or studio. The whole branded content journey can prove to be overwhelming and the only way

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If Video Is the Internet's Future, Here's What You Should Know

No one can underestimate the great power online videos enjoy now. Its importance has been predicted in 2006 when Google acquired YouTube. Now a lot has changed. Videos, too, have evolved. Are they still going to be the future of internet? Most probably. If that is the case, here’s what businesses need to know and

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