Short or Long – What’s Better for Your Digital Video?

Last year, brand interest in super short and long form digital videos soared. And this duality is highly likely to stay strong in the coming months as marketers continue to focus on catching the attention of prospective customers online. Traditional 30-second advertisements are still going to be around, but we...

Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly...

How to Avoid Video Marketing Mistakes

  Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you...

What to Consider Before Jumping Onto the Branded Video Bandwagon

Branded content is not a territory to enter lightly. To begin with, there are various approaches that you should consider, like whether you’ll sponsor an existing content or if you will opt to be collaborative with the marketing group or studio. The whole branded content journey can prove to be...

If Video Is the Internet's Future, Here's What You Should Know

No one can underestimate the great power online videos enjoy now. Its importance has been predicted in 2006 when Google acquired YouTube. Now a lot has changed. Videos, too, have evolved. Are they still going to be the future of internet? Most probably. If that is the case, here’s what...