Digital Audience: How Well Do You Know Your Readers?

  If you provide content for your audience, which means you know them pretty well. Otherwise, how can you be sure that what you’re giving them is what they want or need? How can you make your content stand out from all the rest?   One rule that governs all...

The Importance of Understanding Your Audience

When building online presence, it is very important for businesses to connect to their audience. Instead of guessing who your audience is and what they want to read or hear (which may be totally off-base anyway), it would do you better to have a particular audience in mind. Remember that...