Can Personalization Improve Mobile Site Speed?

Do you still remember those long gone days when staring at the modem and waiting for a page to load were the norm? During those times, a five to ten minute wait time was not convenient but there was nothing to be done about it. Thankfully, we now live in...

Is Mobile Experience for Websites Really Important?

Are you still not convinced that having a mobile-friendly website is important for your business? If so, do read on and you will find yourself without a doubt by the end of this post! What, Really, is a Mobile-Friendly Website? In a nutshell, a website that is mobile-friendly can easily...

Does Your Marketing Strategy Need Spring Cleaning?

When was the last time you made changes in your marketing strategy? If you can’t recall, then it’s probably way too long ago. You see, the behaviour of your consumers change as time passes and so do your competitors’ strategies. On top of that, digital marketing platforms also constantly change....

Do Real Estate Agents Need Social Media?

Being on social media is an excellent way for real estate agents to make sure that their business is growing. Social media allows you to connect with your existing clients as well as potential new ones. But while it is true that social media can be used to promote your...

Link Building or Content Marketing – Which Way Should You Go?

It’s always confusing when you have to choose between two things. Sometimes it can even get frustrating, especially if you don’t exactly know what is right for you and if there’s a lot at stake. Most businesses, whatever the field may be, at one point or another find themselves in...

Do You Need to Use Infographics in Your Content?

The level of online technology people have access to today is just spectacular. Just think. Up to 1.5 billion units of content is generated on a daily basis. That’s not including the over 140 million Tweets and about 2 million videos uploaded every single day. With these head-spinning numbers, one...

Digital Audience: How Well Do You Know Your Readers?

  If you provide content for your audience, which means you know them pretty well. Otherwise, how can you be sure that what you’re giving them is what they want or need? How can you make your content stand out from all the rest?   One rule that governs all...

Customer Retention Techniques to Master

Aside from gaining new customers, every business’ ultimate goal is to keep the customers that they already have. Whether it’s in your store or on your website, you would want to make sure that your customers are always satisfied to maintain your success for a really long time.    ...

How to Avoid Video Marketing Mistakes

  Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you...

4 Reasons You Should Prioritize Attracting the Right Traffic

When you hear the word “traffic”, negative thoughts probably rush to your mind – unless you are in marketing. In the online marketing world, traffic is a goal and something that we all work hard for. Indeed, if you are aiming for success in online marketing (which you definitely should),...