What is Digital Sharecropping and Why is It a Threat?

Sometimes, you can't help but feel a little smug about your online presence that we rant out the websites that show your content, even the social media sites where we have outstanding shares and search engines that rank us high. Aside from the fact that those sites and platforms share...

Custom Websites: 5 Reasons You Should Choose Custom over DIY

Comparing custom websites with the new trend of DIY website creation is like comparing Japanese Sekai-ichi Apples (about $21 a piece) and grocery-store oranges. When it comes to your website—you really do get what you pay for, especially with low-cost (or free) DIY website builders. While DIY websites are fine...

The 7 Benefits of Custom Websites vs. Theme-Based Websites

These days there are tens of thousands of website themes available to small businesses—but are they worth the tiny up-front investment they charge? The debate between custom websites vs theme-based websites has never been more contentious, especially as website themes become stronger and stronger. But—are they strong enough to truly...

Custom Websites vs Template Websites—and the Difference they Make to your Business

Custom websites vs template websites is like comparing a naturally-raised beef burger from Chef Cory Vitiello, of Toronto's famed eating institution The Harbord Room against a McDonald's cheeseburger (that's been sitting under the heat lamp for 20 minutes). Obviously, there is no comparison. Of course, some people are perfectly happy...