Tag: Content Marketing

Smiling businesswoman talking on camera, happy entrepreneur vlogger recording business vlog at office desk for videoblog, filming promo ad, making presentation to website, video marketing production

What Types of Video are Effective for Marketing?

By now you probably know that putting up posters and giving out flyers are not as effective for promoting your business as they used to be. Yes, you might be thinking, it’s all about writing and posting excellent content on a blog today. But what if you learn that even that is not enough anymore?

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Lessons on Content Marketing Blockbuster Superhero Movies Teach Us

Unless you have been living in a cave with no access to the outside world at all, you have seen superhero movies take the world by storm one after the other It seems like every single year, there’s a big superhero movie to anticipate – and do we all anticipate!   Whether you are a

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Content Marketing Trends to Rule in 2018

For quite some time now, we have proven that content marketing is a lot more than the “flavour of the month”. Rather, it has established itself as a stable yet ever-buzzing digital media platform like SEO and SEM. But like other digital disciplines, content marketing is constantly evolving with the process continuously changing. Today brands

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Link Building or Content Marketing – Which Way Should You Go?

It’s always confusing when you have to choose between two things. Sometimes it can even get frustrating, especially if you don’t exactly know what is right for you and if there’s a lot at stake. Most businesses, whatever the field may be, at one point or another find themselves in a position where they would

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Content Marketing for Your Law Firm

Content marketing involves the writing and the distribution of content that is relevant to the industry. It aims to catch and hold the interest of your target audience while at the same time works toward the strategic fulfillment of your firm’s business needs.   Now more than ever, it is important for your law firm

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Multiracial group of young students studying in the library. Young people sitting together at table with books and laptop for researching information for their project.

Is Your Content Written for People and Optimized for Google?

We have said it before, and we will say it once again – if you really want to build an audience for your blog, you have to be smarter when it comes to the kind of content you offer.   Perhaps one of the greatest challenges that content marketers and bloggers face is writing content

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How to Build a Deep Connection with Your Prospects

How emotionally connected are you with your customers? A lot of businesses invest time and money on boosting customer satisfaction, brand awareness, and other strategies, but they tend to overlook one of the most powerful tools they can ever have – the emotional connection with their prospects. We cannot stress enough how important it is

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Fix Your Old and Neglected Content Now!

Are you always aware of the content you already have on your site? How often do you audit your site? Are you sure there is no expired content? If these questions confuse you a bit, chances are, your site requires content auditing. But before you do just that, you should first deal with all your

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