Core Components of Digital Marketing You Should Know as a Business Owner

We all live in the age of 24/7 connectivity - everyone is online all the time, whether they're using their laptops, their tablets, or their smartphones. It's therefore not surprising that a strong digital marketing strategy is a must-have for all businesses - that is, if you want to be...

Practical Reasons to Do Pay-Per-Click

Are you a little hesitant about trying pay-per-click marketing? Do you want to be sure that your investments are always worth your money and time?   Digital marketing is thriving right now and every business is trying its best to stand out and be noticed by prospective customers online. It...

Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly...