How to Build a Deep Connection with Your Prospects

How emotionally connected are you with your customers? A lot of businesses invest time and money on boosting customer satisfaction, brand awareness, and other strategies, but they tend to overlook one of the most powerful tools they can ever have - the emotional connection with their prospects. We cannot stress...

Why Differentiated Customer Experience is Best for Your Brand

Many businesses are allotting important resources to understanding and improving their customer experience. But unless they leverage their brand in this process, all you are likely to get is something that is just generic. As you can expect, this will not succeed in providing the competitive advantage that you want...

How Do You Define Your Brand?

How do you define your brand? Knowing your brand identity is the first step in a long process of developing brand strategy. When you define your brand, you are setting the stage for all the other components to stand on. This brand definition will help you measure all the marketing...

Google Now Number 1, Apple Number 2 In Global Brand Ranking

No, the title of this article is not deceiving you. Apple has lost the coveted #1 spot in Millward Brown’s 2014 BrandZ Top 100 Most Valuable Global Brand ranking to Google. With their popular search engine now a much-coveted household word that’s repeatedly mentioned by both children and adults in...

21 Big Marketing Ideas: Making A Splash In A Crowded Industry

The significance of online marketing is very high in today’s current marketplace. Every day, more people are using the internet across the globe, whether it’s through their computer, smart phone, or video game device. Even though television is still a vastly influential medium, a large amount of the expansive audience...