Considering every moderately successful business under the sun has their own website, it’s tempting to assume that a website is guaranteed to net you more financial success for your business. This, in fact, could not be further from the truth. While there are a myriad of systems that give you the power to create your own site, if you don’t know what you’re doing, the site you make might only make things worse, as nothing hurts reputation harder than a lousy website. If you feel like you need web development services in Toronto, ON, here are the signs that point to you being right on the money.
#1. Bounce rate
If your site has more than one page to its name, then bounce rate is your worst enemy. Checking Google analytics should become daily routine when owning a website, to make sure the bounce rate stays 50% or lower, the ideal rate. If it’s getting higher, and shows no sign of stopping or reversing, your site needs remodeling, and web development services should be contacted as soon as possible.
You should always provide your customers with a means of calling your company directly to file a complaint, as the opinions of the people who keep your company alive by giving you money should always be considered paramount. If too many people are complaining about the site, whether it be its structure, look, or means of providing service, then immediate action is required. You’ll need to quickly call a professional web development service to get in front of this problem before negative word spreads too far for you to mitigate.
#3. Return rate
Your website grabbing someone once is good, but your website grabbing someone over and over is great. Frequently check your website’s return rate to see how many people are coming back to your site, and how often. If that number is anywhere close to zero, renovations for the site are in order. You want to make a site guaranteed to get your customer coming back for more as often as possible. In worse cases, rebranding for the entire site may be required to make sure the return rate goes back into acceptable parameters.
The bottom line that ties these three together is: are people coming to your site? If that question so much as leans toward no, then you need a professional. They can be expensive at times, yes, but compared to the money you lose/gain depending on the quality of your website, it’s practically nothing. So if you feel like your company’s site is underperforming, or could be doing better, hunt down a professional web development service to tune up your site until it’s a well-oiled machine.
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