Ask any marketing expert which marketing channel is the most time-consuming, and you’d probably get the same answer – social media. What with all the constant posting, sharing, replying to comments, it seems like the whole thing is never-ending.
Wouldn’t it be nice if you could at least cut down those hours of manual labor in half? You can! What you need to do is learn how to streamline your social media marketing. That means understanding your data and analytics and finding out what works.
Sounds simple? Not really. Social media analytics can prove to be challenging if you have no idea what you’re searching for. Knowing which questions to ask can make a huge difference.
So what are those questions? Here are some that could really help you:
- Which among my many posts is actually driving value for my business?
To get the answer to this, look at goal completions or total conversions and find out which of your social network platforms are actually adding to conversions on your landing pages or your site.
- Where is my content performing best?
As you know, various types of content do differently on varied social network platforms. Certain blog posts will do better on Facebook compared to Twitter.
- When is the best time to post?
It doesn’t matter which social media platform you’re checking, but please look beyond the clicks. Those clicks need to be matched with the information you have like the number of visits, time spent on the site, and the conversions you have on your site.
Most platforms have their own analytics, so make sure you know how to use them. Doing so will help you answer not just the answer to the question when, but also what kind of content engages more, whether images or hashtags help, and more.
- Is anyone else sharing our content?
You know your reach is expanding if people are reading your posts and then sharing them on their own accounts and channels. Make sure you track who are mentioning your content so you can join the conversation and engage with more potential customers. You can track organic mentions and shares and then track their performance.
Making your social media marketing work takes a lot of effort. But there are ways to make it easier. When you find the answers to the questions above, you’ll find that you can save a lot of your money and your time. Knowing what posts to make means you don’t have to waste time on creating those that don’t work. Knowing when to post means you can schedule them and stop guessing. So really understand how social media marketing works for you and reap the rewards, too!