Three months into 2017, how are you and your marketing resolutions? If you are like most of us, then you probably haven’t lost hope and still believe that you can make this year the year you change the game.
How exactly are you going to do that? Here are some strategies that experts intend to live by this year:
Analyze and Optimize the Channels That You Have
Yes, it can be exciting to think of the new channels you can explore and experiment with. However, you should still pay attention to the ones that you already have. Are they still working for you? Why did you choose to use them in the first place?
Is it because they deliver or because you just don’t know what your other options are? Think carefully, as you may have to pull the plug on one or some of your current channels. There may be new other channels that could work wonders! It may also be that the channels themselves are not the problem but the way you use them. Review what you are doing and seek ways to optimize your current channels.
Have Amazing Visuals to Go with Your Amazing Content
With all the other businesses out there creating content like you do, the goal should be to stand out from the rest. What can differentiate yours this year and in the others to come is the design and formatting that you incorporate with your content. Yes, you should start emphasizing aesthetics in your website and in all your campaigns, whatever channel you work with.
Spend Time and Effort to Understanding What Your Customers Want
Do not start a marketing campaign without doing your research. Learn about your customers and the psychology of their decision making. Share your insights internally, so that the whole team would also see and realize the value of customer research. Find and utilize tools that can help you understand the behaviour of your customers.
Learn More about Augmented Reality and Artificial Intelligence
This can no longer be ignored. Digital marketing experts agree that to stay in the game, you should be in the know when it comes to cutting edge technology – specifically augmented reality and artificial intelligence. There are now machine learning systems that are applied to everything, including what your customers to watch or purchase. You would also see augmented reality ads, and some of them are even interactive. You may not be able to invest in this advancements for now, but you have to be, at least, in the know. Technology progresses really fast and in time they become more affordable. You want to be ready for that.
Like in every other field, making strategic decisions will bring you the results that you’ve always wanted. How about you? What strategies are you planning to do to boost your marketing efforts this year?
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations