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Link Building or Content Marketing – Which Way Should You Go?

It’s always confusing when you have to choose between two things. Sometimes it can even get frustrating, especially if you don’t exactly know what is right for you and if there’s a lot at stake.
Most businesses, whatever the field may be, at one point or another find themselves in a position where they would have to choose between link building and content marketing. Well, in this post, we aim to help you understand the basics that you need to understand.
Content Marketing and Link Building
Content marketing is a technique wherein relevant and valuable content is created to attract a defined audience, with the ultimate goal of driving customer action that is profitable. For example, you have content marketing in place if you have blog posts, videos, podcasts, infographics, and more. With content marketing, you aim to have people view what you have to say as relevant and useful.
Link building, on the other hand, is simply getting links to your websites coming from other websites. These are also called inbound links or backlinks. Link building is done through guest posting, blog commenting, link exchange, forum posting, and many other ways. When done correctly, link building can help bring you to the first page of Google search results!
So what are the things that you have to consider before you choose and plan out what you have to do next?
What Kind of Goals Do You Have?
When you have short term goals in mind, link building will work perfectly for you since the results you get from it are almost instantaneous. On the other hand, if what you have are long term goals, content marketing may be better for you. While you will not see the results of your work the same day (nor will you complete your work in a day), this strategy is one that will still work even years after.
How Much Time and Resources Do You Have?
If you want to see immediate results and you don’t have much time to spend on conceptualizing ideas, writing, shooting and recording videos, and working on all kinds of content, then you should build links. If you do have time and/or resources to do those, then go for content marketing. We’re not saying here that you would have to wait for a long time before you see any results; it is that the actual process of content marketing that takes longer than link building.
Who Will Do All the Work?
One more thing to consider is whether or not you have the right people to do what is required of content marketing. You might be thinking, “My team is busy enough as it is!” You don’t have to have an in-house marketing team to make content marketing or link building work for your business. ReferLinks Online Marketing can do the job for you. Whether you prefer link building or content marketing or perhaps both, we can make sure that it works for you. So go ahead, think about your goals and your target audience. Give us a call once you’re done so we can talk about these two strategies in detail!

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