How to Improve Your Email Marketing Performance
How is your email campaign doing?
In most businesses, email marketing is among the most efficient strategies for driving sales. But how do you actually know if your email marketing strategy is affecting you positively? The truth is it can be difficult to know how your strategy is really working until you are able to measure it using objective data.
When you analyze the data you have, you would be able to gauge the success of your email marketing and learn which types of emails give better results.
Here are some metrics that you should be measuring and how they are critical to your email marketing success:
- Email Sharing Rate
This is pretty self-explanatory. This would tell you the number of people who shared your email with others by ‘forwarding’ it or ‘sharing’ it. You can compute for the rate by dividing the number of shares by the actual number of emails delivered.
Email sharing tells you the level of interest in our message and even how compelling the content is. It is important because it extends your reach beyond your very own email list while at the same time helping you grow that list.
Keep an eye on which emails actually get shared because it means this is the type of content that your customers probably like the most.
- Bounce Rate
This tells you how many of the emails you’ve sent cannot be delivered. A hard bounce means it is an invalid email. A soft bounce, on the other hand, is a result of some server issues. This metric is important because it can reveal any potential problems for your email campaign. Some of these problems include invalid email addresses, closed accounts, a full inbox, a server problem, and more. Having an updated email address list can reduce bounce rate. In contrast, borrowed or bought email lists mean a higher bounce rate. Naturally, a higher bounce rate means your list needs some cleaning and refining.
- Delivery Rate
In contrast to the bounce rate, your delivery rate is the percentage of emails that actually get delivered to inboxes. This can be calculated by subtracting all the hard and soft bounces from the number of sent emails and then divide it by the number of emails sent. This metric is important because the higher the delivery rate is, the more clients actually see your emails. Every business should aim for at least 95% delivery rate.
These are just three of the top metrics that you can use to see how effective your email campaign is. Do you need help in managing your email campaigns, you can check out ReferLinks Online Marketing and see what we can do to help boost your business online.