In marketing as in life, you only get one chance to make a first impression. Because of this, your headline is one of the most critical parts of any marketing piece. If the headline is good, people drop into your funnel. If it’s not good, people leave quicker than a cat on a hot tin roof. With that in mind, follow these tips to create winning headlines, every single time.
1. Understand the Target
Before you can craft world-class headlines, you’ve got to know who you’re talking to. Who are your readers? What do they care about? What do they want? What are their biggest pain points? What else do they read?
Knowing the answers to these questions will allow you to craft headlines that speak directly to them, and make a large impact as a result.
2. Start With the Body, Then Move to the Headline
Instead of writing your headline first, start by drafting the body of the ad or blog. From there, go back and write your headline. This ensures your headline is relevant, and gives you more time to spend with the copy. It’s a great way to pull out relevant information and apply it accordingly.
3. Ask for Input
Instead of writing a single headline and going with it, write several headlines and either ask for human input, or A/B test them online. Trying your headline ideas against real audiences is a great way to get a feel for what works and what doesn’t, and adjust your future headlines accordingly.
4. Include Action Words
Action words are designed to convert users and drive results. To improve your headlines immediately, begin incorporating them on a regular basis. You’ll also want to use numbered lists and emotional language to intrigue readers and bait them into clicking.
Better Headlines Start Here
When it comes to crafting compelling headlines, the learning curve can be steep. Fortunately, following these simple tips and testing your headlines against your audience are both great ways to improve your titles over time, and ensure they’re grabbing the attention you want.