How to convert new visitors into paid customers
Having a website put together is a great first step when you start a business on the Internet, but you need to know how to convert new visitors into paid customers. In other words, you can’t expect that one of these electronic calling cards will work magically just because it’s online. Some of the following tried and tested features will make any site more attractive to prospects and lucrative for you.
First off, it’s a good idea to keep in mind that simpler is better when it comes to website navigation. Imagine how you’d feel taking the subway in a strange city without some easy to read maps to lead you around? Without simple instructions telling you where to go, you might get lost quickly and frustrated. Websites act on the same principle and making the buttons, tabs, and pages easy to use and clearly marked will help prospects get to where they want to go quickly. Simple navigation is one of the cornerstones when you want to understand how to convert new visitors into paid customers.
Remember there are instances where more traditional techniques work just as well online and that includes giving away freebies. Keep in mind that some visitors to your website haven’t made any decisions and offering something like a free report in exchange for their email address is a great way to keep in touch and hopefully sway them to buying what you’ve got to sell.
When you’re planning website design, asking yourself how to convert new visitors into paid customers should keep you on the right path to online profits.
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