When it comes to gaining success on social media platforms, especially for business pages, most people would jump into thinking that there are special tools that you could use, or there is a secret formula that you follow religiously. That is, however, not the case. In fact, the reason some people are so successful on social media is because they use their platforms for what they were intended for – to be social. One way to do that is to build and keep relationships on social media. But how do you do that exactly?
First of all, stop treating your platforms like billboards. Avoid posting ad after ad after ad. If you keep doing this, in time, people will just scroll down when they see you in their feeds. There are ways to let people know of your services and products without sounding like a hard sell each and every time.
Be informative but not a know-it-all. There is a very thin line separating knowledgeable and helpful information from a know-it-all and borderline rude. Yes, we do follow people who enjoy talking about themselves but who do we build relationships with? We prefer those who talk to us and let us actually contribute to the conversation.
Ask questions. The best way to catch the attention of people on social media is to ask them questions. People love giving feedback. They like giving a piece of their mind. Instead of assuming they know everything customers want, why not ask them, instead? This is also a good way to know and understand your market better.
Post meaningful content. This means that instead of copying links and sharing other people’s content, you should set yourself apart by coming up with your own. You will also build trust and consumers will see you as the authority in your industry. Create informative content through blog posts, tweets, and Facebook updates, among others. Give them value, and they too, will value you and your business.
Reach out to others. That means you should not just care about your own page or account. Join conversations that other people or other businesses started. Also, do not be afraid to re-tweet or share information that came from others if you really deem it to be valuable.
There you go – some of the things you can do to build and ultimately keep steady relationships on social media. You know what to do. It is now up to you to put them into action.
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations