How and Why Facebook Advertising Works

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Facebook is the behemoth that still stands at the top of the social media mountain.  Whenever social media is discussed Facebook is the first name uttered.  It’s for good reason.  Facebook has the most users, the largest mainstream appeal, and is easily the most profitable of any of the powerhouses of social media.  It has withstood attacks from all comers, including Google’s attempt with Google+, and has weathered those storms and others well.  Advertising on Facebook can provide terrific bang for the buck and here are some of the reasons why.
Unprecedented Number of Users
Facebook has 1.5 Billion active users, including 700M who log in EVERY DAY.  Think about that.  That’s more than double the population of the United States logging in to check their feed at least once every 24 hours.  Those numbers are astounding.  Not only are Facebook users looking at the site they are active — using it to communicate with friends and relatives and share all manner of things from dog videos to their latest purchases.  That sharing is the key to Facebook’s advertising success because every time a user does anything it’s added to a metric which is then used to further calculate what a particular person might want to see.  By studying a user’s patterns, likes, and dislikes, they can create a profile of each user that tells them what advertising they would be most liable to react to positively.
Targeted Advertising
Whatever your business is, there are Facebook users out there who fit your ideal customer profile perfectly.  This is just the law of averages when it comes to numbers that big.  Of course, you could probably say the same for any metropolitan newspaper or television spot.  The difference between old media and new however is that Facebook already knows who they are.  All they need to do is run your preferences through their system and the right customers will see it automatically.  No shotgun attempts at getting through the noise — no marketing dollars wasted.
Facebook advertising works and any business should be taken advantage of it.  There is an art to getting it just right however and for that it pays to have experts.  If you’re looking to expand marketing to Facebook in particular and social media in general contact us at ReferLinks FCM today.

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