What Google's Latest Update Means for Your SEO Strategy
Google’s latest update, Hummingbird, is different from Panda and Penguin, its past ones. Whereas the latter two only affected a minority (between 2-5 percent) of search queries, Hummingbird is having an impact on the majority of queries has changed the way that the search engine processes requests from users.
It all comes down to the context in the way keywords are treated. In the past, Google would look at each keyword in a string individually. If you had a long-tail keyword (a string of words used to make a phrase, such as “take-out Italian restaurant in Toronto and Mississauga”), it would look through its index and find the best matches containing “take-out,” “Italian,” “restaurant,” Toronto,” and “Mississauga.”
Online Searches Using Complete Questions
Internet users are more likely to use a conversational tone when they type a query into a search box. Someone who wants to find a great place for Italian take-out food might type in “Where is the best take-out Italian restaurant in Toronto?”
As a result, you’ll want to make some changes to your SEO strategy. The old way of using keywords may not be the most effective way of drawing visitors to your site under Hummingbird. It’s time to make a few tweaks so that you can rank well and draw visitors to your site under this new algorithm. Here are some strategies you will want to keep in mind:
- Keep your focus on solving your customers’ problems.
Internet users go online to find solutions to issues they are facing. They are looking for bite-sized pieces of information they can incorporate to do something quicker, better, or more efficiently in many cases. Rather than trying to optimize your content around keywords, focus on providing top-notch, relevant content.
- Make your content location-specific.
Your customers are likely to look for information that pertains to their geographic location, so be sure to mention specific cities, regions or even states in your content. This strategy will help to make it more relevant to your site visitors and can help with your search engine ranking.
- Include questions in your web site and blog content.
Since Internet users will be asking questions when conducting search questions, do include questions in your online content. You can include more than one question per page if it seems appropriate to the content, as well.
Your main focus should be on providing high-quality content that your site visitors will find relevant and helpful. Keep doing this, and you will be able to make your site attractive to the search engine giant and Internet users alike.