Your website is an integral part of your business. It is your online calling card to tell current and potential customers about your company and its products and services. If you are not using technology to track how your site visitors interact with your website, you are missing out on valuable information that this powerful marketing tool can provide to you.
Google Analytics: Track How Your Site Visitors Interact with your Website
Google Analytics makes it very easy to manage your website and keep track of your data. It can answer several questions so that you can make good marketing decisions for your business:
Which keyword phrases are most successful at drawing visitors to your site?
Are there certain design elements that are not working as well as they should at helping to keep visitors on your site and clicking through to visit more than one page?
Connect your site to Google Analytics and you will be able to generate reports on a number of topics directly from the main dashboard. The various kinds of data that Google Analytics provides includes:
- Visitors – This indicates where your site visitors are located in the world, how often they visit, the language the speak, and the browsers and computers they use to reach your site.
- Traffic Sources – Use this report to find the sites which link to your page or the keywords which your customers are using to find your website.
- Content – Find out about specific pages on your site. Get data about how visitors enter and exit them and which ones attract the most visitors.
The Goals tab is very useful if you are looking to reach certain objectives within a set time. You can find data about actions from users, including downloads, registrations and purchases when you click on this tab.
You can choose to track the data that is most important to your marketing efforts and the type of site you are running. If your site has a lot of content, you’ll want to use Google Analytics to track the types of searches that are bringing visitors to your site. Armed with this data, you can make changes to your marketing plan as appropriate.