Social media is an essential part of your marketing strategy. It is the ideal medium to help you connect with current and prospective customers alike to share information about new products, answer questions and develop relationships in a way that you would not be able to through a website or a blog. Customers want and expect to engage with your company in this manner and you need to be ready to adapt to changes in how to use this medium.
Your Go-To Guide For Social Media Engagement in 2015
If 2014 was the year that social media stepped forward from the entertainment niche to take its place as one of the crucial parts of a company’s marketing strategy, what can we expect for 2015?
Content Will Continue to Be King
Content will continue to play an important role in 2015. While great visuals will catch your customers’ attention, you need to provide solid, meaty content to keep them coming back. Your goal should be to attract loyal customers who look to you to you for unique, relevant content that makes your brand stand out.
Customer Privacy Important Consideration
With all the information collected from customers and floating around in cyberspace, you can’t emphasize the issue of privacy enough to your customers. Now, more than ever, you need to be transparent about what kinds of user data you are collecting through your social media sites and what you are doing with it. Customers will appreciate it and be more likely to trust your brand.
Wearable Technology Will Be a Game-Changer
Activity trackers and smart watches will bring social networks and the mobile era together so that users will be sharing, liking and checking in like never before. Real-time personalization of the social media experience will become a reality, and this will be an exciting change for 2015.
Traditional marketing tactics will still be in play this year, but you simply cannot afford to neglect adding social media to your content strategy. It will help you understand your customers, build relationships and retain their loyalty. ReferLinks Full Circle Marketing can help you reach all those goals. Contact us today and we will help you get started.