How To Have Fun With Your Digital Marketing Strategy This Holiday Season

Do you look forward to marketing to your customers during the Holiday Season, or are you more like Mr. Scrooge from Dickens’ classic tale, A Christmas Carol? Whatever your attitude toward this time of year, it’s going to show. There are some fun and creative strategies you can use to reach out to your customers at this festive time of year to create interest in your products and boost sales.
 
Discount Coupons or Offers
Who doesn’t like getting a deal on something they want at this time of year? Give your customers a discount coupon or a special offer on a product line. If you change the offer weekly, you’ll get repeat customers coming to visit your website to see what other goodies you have to offer.
 
Give your Customers a Gift
Remind your customers that they should be good to themselves this Holiday Season, too, and include a free gift with orders above a certain monetary amount. You could also decide to give them free shipping instead of a gift, or offer them their choice. The gesture will be appreciated.
Run a Facebook Contest
Many people like to enter contests, and this is a great way for you to give your mailing list a boost. In return for a potential customer’s contact information, they get one entry for a gift card. You can offer gift cards in increments as you reach a certain number of entries.
Support a Worthy Cause
During the Holiday Season, our thoughts turn to supporting charitable causes as well as buying gifts for friends and relatives. Invite your customers to do some good while they prepare for their celebration choosing a particular day and announcing that you will donate a portion of sales to a local charity.
Keep Momentum Going After Christmas
Don’t stop your Holiday business promotion immediately after December 25. The Holiday Season doesn’t immediately wrap up as soon as the gifts are opened on Christmas morning. You can take advantage of the letdown that some people feel after the Holidays by running a promotion based on the “Gifts You Didn’t Get…But Should Have,” “Beating January Blahs” or something similar.
ReferLinks Full Circle Marketing knows that while you wand to enjoy dealing with your customers, you treat your business very seriously. Talk to us about how we can manage your social media campaign for you with effective platform management and content creation.