As a home improvement business owner, you know how much your company depends on sales. But did you know that leads also affect your sales, too? The more leads you get, the higher your chance of making a sale is.
The thing is, getting leads and customers can be one of the biggest challenges a home improvement business owner has to face. While it is true that there will always be homeowners needing repairs, upgrades, and renovations, there are also a lot of competing companies.
So what can help you gain more leads? Here are some things that you should definitely consider:
Posting useful articles can help you find new leads. Homeowners are always looking for information that they can actually use. Not only will blogging help drive traffic to your website, it can also help establish you as an expert in your industry. If people trust what you are saying, there’s a big chance that they’ll trust you with the work they need for their homes.
When something in the house needs fixing, most homeowners turn to Google – not only to find out if the problem can still be fixed but also to see if there’s someone who can do it for them. When those homeowners do a Google search, you want to be sure that they see you. You can do this by creating and posting relevant and high-quality content.
If you think you are not missing out on anything when you stubbornly refuse to have a Facebook page, you are hugely mistaken. You see, everybody is on social media, including mothers and fathers who take time to read reviews and other customers’ clients when considering a home improvement company. The millennials are also there – checking out photos and videos and finding out if they can relate to anything you are posting. So if you are not on Facebook or if you’re not tweeting, those potential clients are looking at a competitor’s profile, posts, and tweets. And you, you just lost a big opportunity.
Having an email marketing strategy in place can help ensure that you are the first name to pop on a potential client’s head when the need arises. It’s an excellent way to establish your presence and show them that you are there, and yes, you do have something special to offer them exclusively! When a homeowner is frustrated with a leak or a broken windows, you want him or her to think, “Oh! I’d call that guy who has been sending me helpful tips and discount offers!” No matter what others may say, very few things can replace the feeling of exclusivity and personal touch that email marketing can deliver.
These foolproof strategies can help you reach your prospects and generate leads for your business. Doing them may sound a little overwhelming, especially because you have a business to run. The good news is, you don’t have to do it all yourself! Contact ReferLinks Online Marketing and we’ll talk about how we can generate those leads for you.
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations