With more people accessing information on their mobile devices while they are exploring the world, it’s incredibly important to make sure your business is optimized for local SEO.
If you are a business and you offer certain services within a specific locale, say you are a BBQ restaurant or a natural-made clothing store, and you want people to find you within that particular locale, then you need to make sure your site contains local SEO.
Like regular SEO, local SEO relies on the use of keywords. You will still need to incorporate more general ones that describe your business, but you’ll also want to include keywords that apply to the area you operate in.
More often than not, when looking for a particular business, searchers will insert the term “near me.” If you are in the area, you want to make sure your listing comes up on the Google search when they type in that term. For that to happen, there are some things you’ll need to do. They are listed below.
Get Listed in Business Directories
There are a variety of different business directories online, including some that are local and Google My Business. Getting your information into as many of these as possible will help increase your ranking.
Include Your NAP
If you want people to find you, you need to include your name, address, and phone number. To ensure that the Google search bots find you, these need to be updated and correct in all business directories you’re listed in and on your web page. If they aren’t, then Google will ignore your listing and move on to another business.
The advancement of technology has made it possible for people to find places on their phones while they are out and about. If you want your business to be discovered by local customers, then you need to make sure your site is optimized for local SEO.
For more information on local SEO or for some guidance on how to optimize your site, contact ReferLinks today.