Why building a custom website beats template sites every time
When you’ve got an Internet related business, it goes without saying you want to have an edge on the competition and that’s one of the bigger reasons why building a custom website beats template sites every time. Fair enough you might say, but I’m in business and need more than just a sweeping general statement as proof. Following are some concrete reasons why the custom website is better.
- They can better represent the unique aspects of any business. With the custom version, the image you have becomes a reality. Images, copy and features are specifically designed for your unique brand and not just fitted into one of many templates.
- Better lead generation. One of the best answers to give when people ask why building a custom website beats template sites every time is that the quantity of work you’ll get with a customer website is larger. Why? The graphics and text on a custom site are more relevant to what most people searching the internet are looking for. That means more visitors will be converted to sales.
Although a custom website is more expensive than one than comes from a cookie cutter template, the extra money translates into revenue so the product pays for itself eventually. So when you need to know why building a custom website beats template sites every time, distancing yourself from the competition to increase profits should be the real motivator.