Content Marketing Success Tip: Know Your Audience

If you want your blog to be a success, you need to get loyal readers that will make a point of visiting it regularly. How do you get to know your audience when you are starting your blog so that you can develop a loyal audience? You need to do some homework.
Once you decide who you are writing for, start picturing your ideal reader as if he or she were a person sitting across the table from you. Since blog writing is less formal and more conversational than article writing, this might help you to figure out who your target audience is. If you met Mr. or Ms. Ideal reader in a coffee shop today, what kind of person would they be?

  • How old are they?
  • Where do they live? What is your ideal reader’s income level, marital status, and level of education?
  • What does he or she do for a living?
  • Is he or she married or living with a partner? Does this person have children?
  • What does this person like to do outside of work?
  • Where does he or she go on vacation?
  • What types of entertainment does this person enjoy (movies, music, concerts, sports, family-friendly events, books, etc.)?
  • What does your ideal reader enjoy watching on TV? What would he or she never watch on TV?

The answers to these questions will help you to get a good idea of who you are communicating with when you are preparing your blog posts. You’ll be able to speak directly to that person’s experiences on your business blog.
Put a Human Face on your Brand
One of the reasons you would want to start a blog is to put a more “human” face on your brand. When you take the time to consider who your readers are, you will find it much easier to create content that they will find relevant and interesting. Your goal should be to create interest, share information and help them solve problems.
Part of being the human face of your brand is to listen to invite your readers to share their experiences in the comments section of the blog. Give them the chance to make comments and ask questions. This is the perfect opportunity to get to know something about your readers and it can give you ideas for further blog posts, too.