Short or Long – What’s Better for Your Digital Video?

Last year, brand interest in super short and long form digital videos soared. And this duality is highly likely to stay strong in the coming months as marketers continue to focus on catching the attention of prospective customers online. Traditional 30-second advertisements are still going to be around, but we...

Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly...

Emotional Triggers That Can Get Your Subscribers Hooked

Most businesses acknowledge that email campaigns are an important aspect of marketing their brands. What many do not know, however, is that behind every successful email campaign is an emotional trigger that keeps subscribers wanting more.   Building and sustaining emotions through email is like a complex art that might...

How to Avoid Video Marketing Mistakes

  Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you...

Omnichannel VS Multichannel Marketing – What's the Difference?

You may have heard of the term “multichannel” marketing awhile back, and now, before you even get to fully understand what it means, here comes yet another term – “omnichannel” marketing. Yes, it seems that when it comes to this fast-paced digital environment, the only thing faster than the advancement...