Category: Video

Smiling businesswoman talking on camera, happy entrepreneur vlogger recording business vlog at office desk for videoblog, filming promo ad, making presentation to website, video marketing production

What Types of Video are Effective for Marketing?

By now you probably know that putting up posters and giving out flyers are not as effective for promoting your business as they used to be. Yes, you might be thinking, it’s all about writing and posting excellent content on a blog today. But what if you learn that even that is not enough anymore?

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Female vlogger recording content for her video blog. Young woman in focus on digital camera screen.

Short or Long – What’s Better for Your Digital Video?

Last year, brand interest in super short and long form digital videos soared. And this duality is highly likely to stay strong in the coming months as marketers continue to focus on catching the attention of prospective customers online. Traditional 30-second advertisements are still going to be around, but we are going to see lots

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Woman Recording On Portable Video Camera

Myths About Video Marketing – Debunked!

No one can deny the effectiveness of video as a marketing tool these days. According to YouTube, people spend their time everyday watching millions worth of hours on their site, generating billions of views every single day. Indeed, video is an exceptional tool as it could be the easiest and fastest way to find people

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Should You Focus on Video Marketing?

Just last year we saw how video skyrocketed as a favourite content marketing format. Marketers are adeptly responding to the shorter attention spans of their audiences by creating content that is more visual and more interactive than ever… and it’s working. It’s working really well, actually.   Video is quickly taking over as the biggest

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Emotional Triggers That Can Get Your Subscribers Hooked

Most businesses acknowledge that email campaigns are an important aspect of marketing their brands. What many do not know, however, is that behind every successful email campaign is an emotional trigger that keeps subscribers wanting more.   Building and sustaining emotions through email is like a complex art that might take someone long to master.

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What You Should Know about Short-Form Video

Short-form video is a great marketing tool that can help businesses connect with customers on a personal level and in a faster way. Talk about delivering information in no more than 60 seconds! Some experts say that it is expected that video is to account for around 79% of global internet traffic by the year

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Things You Need to Know About Mobile Engagement Part 1

When you hear people talk about it, you’d think it’s quite easy – start building a database, regularly send messages to your mobile database, and you can watch the customers flood in. In real life, however, it is not that easy. More than anything, you need to exert effort and know how to do it

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How to Avoid Video Marketing Mistakes

  Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you may have expected, this has

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