Should Dental Experts Be on Social Media?

Over the last 10 years, the number of people using social media has grown exponentially. As you probably can guess, the majority of your existing patients and prospective ones use social media. So the question is, are you using social media to help grow your dental practice? Why should dentists...

Do Real Estate Agents Need Social Media?

Being on social media is an excellent way for real estate agents to make sure that their business is growing. Social media allows you to connect with your existing clients as well as potential new ones. But while it is true that social media can be used to promote your...

How Often Should You Post on Social Media?

As an online marketing company, one of the most common questions we get from our clients is “How often should I post on Facebook?” or “How often should I Tweet?” Before we answer these questions, let’s put this out there first – the most successful businesses regularly post on social...

Benefits of Social Media Marketing for Small Business

So you have a website. It may be up and running for a few years now or you may just have recently launched it. What should your next step be? Show it off, of course! Naturally, you’d want people to visit your site, but you don’t want just anyone. It...

Emotional Triggers That Can Get Your Subscribers Hooked

Most businesses acknowledge that email campaigns are an important aspect of marketing their brands. What many do not know, however, is that behind every successful email campaign is an emotional trigger that keeps subscribers wanting more.   Building and sustaining emotions through email is like a complex art that might...

How to Keep Your Social Media People-Powered

Many companies heavily rely on tools when they are trying to achieve business goals. What some overlook, however, is how every business effort they make, especially on social media should be people-powered.   Why is this? First of all, people purchase from people. People read your blogs, watch your videos,...

Questions to Ask to Streamline Your Social Media Campaign

Ask any marketing expert which marketing channel is the most time-consuming, and you’d probably get the same answer – social media.  What with all the constant posting, sharing, replying to comments, it seems like the whole thing is never-ending.   Wouldn’t it be nice if you could at least cut...

Why Building Social Media Trust Means More Conversion

Social media has quickly progressed from being this exciting possibility for advertising to being an assumed and expected element of all marketing campaigns. But because social media campaigns are all too common does not mean that you can take a slack and just post your future promotions and sit back...