Build a Social Media Strategy that Works
If your social media marketing is lacking, you’re missing out on a massive opportunity to generate leads and connect with current customers. At times the issue with developing a social media plan is there are too many places to start, and as enthusiastic as you can be to start, the key is consistency and posting with regularity.
As social media experts, we specialize in working with small and medium-sized business owners in developing a strategy that fits their business, audience and personality.
First, not every social media platform is created equally when it comes to your business. Some platforms make clear business-sense, but the important thing is to be active on those platforms that are popular with your audience.
To give you a general idea, this breaks it down pretty well. Ultimately Twitter is more likely to be a news source for users, a place to go to find out what’s happening in the world now. In addition, it’s not specific to a niche industry. A quick snapshot of what’s happening with your audience will keep you informed on what’s important to them, and what topics they’ll want to hear about.
Pinterest on the other hand is more popular among women and is ideal for companies that have a more visual aspect to their business – makeup, hair, food, fashion and fitness. If you’re industry is related to any of these, you could do really well on the platform.
We use our knowledge of all social media platforms, large and small, to determine where we should work to build your online presence, and create a plan to post and engage regularly.
Having content – and having it consistently – is probably one of the most difficult things for any small business starting out on social media. This is why when we work on developing a social media strategy, we focus on finding ways to develop content. That is not to say we don’t actually develop content!
Our team of writers are not only exceptional at their craft, they are experts in research and content development and know how to tailor your content so that it sounds like you. This is important so that when someone finds your company on Facebook and they move towards making a purchase, we want to make sure they feel like they’re dealing with the same person and the same company throughout the process.
Equally important as having content, is actually connecting with your audience. After all, it’s called “social” media for a reason. In addition to content development, we also take care of communicating with your audience, including people who post comments or replies to your posts.
Increasing engagement is one way to measure and show the impact of social media marketing. And making sure to post content that’s relevant to your audience is essential to being part of the conversation.
Your audience also needs to know that you’re there and aren’t afraid to respond to comments. The last thing you want to do is have a comment on something you posted go unanswered for months – people might start to wonder if that’s what your customer service would be like too.
Lastly, reporting and measurement – we take care of this too. It’s no secret that social media marketing takes time, which means it takes money. This is an important thing to remember when embarking on either changing or revising your social media strategy. You might not see the results you expect at first, or even in the first couple months.
Social media is like working on your health. You can’t go to the gym on Friday and expect to reach your goals the next Friday – it’s going to take some time. Being able to see evidence that your engagement and view metrics are increasing will help the team figure out if your strategy is working and how it’s working for you.
If you’re thinking about either revising your social media strategy or creating a whole brand new one, why not let us know in the comments?