If you are interested in starting a business blog in 2015, there are some steps you need to take before you start writing. Taking the time to develop a solid plan in advance will help you get your blog started on solid ground and make the difference between a successful venture and one that doesn’t help you reach your goals.
Blogging 2015: The Steps To Take To Start Blogging In The New Year
Decide Why you Want to Blog
This isn’t as silly as it might sound. You already know that many businesses have blogs and that they are doing quite well with this technique. What are you going to do with it to help grow your business?
Is your main goal going to be to communicate with your customers? Do you like the idea of having a blog as an SEO (Search Engine Optimization) tool to improve your Google rank? Would you like to use it as a means to establish yourself as an industry expert? There are no “wrong” answers here, but you need to be clear about what you hope to accomplish.
Choose a URL
Rather than hosting your blog on a different domain than your website, your best option is to make it a subdomain of your business website. If you put your blog somewhere else, you lose the continuity of having visitors link it in their minds to your business. Providing a link to your main site is no guarantee that they will follow through and click on it.
Create a Plan for your Content
Once you have your blog set up, you need to decide how you are going to populate it, and how often you will be posting. Start by listing different categories for topics you will be posting about, and then you can drill down to more specific topics when you are ready to create an editorial calendar for specific months and weeks.
You’ll want to do some keyword research so that you are using keywords and phrases that not only are relevant for the audience that you are trying to reach, but will rank well with Google. There are a number of keyword research tools available online that can help you with this task. Do use a combination of long and short-tail keywords so that you have a possibility of ranking for both.
Set up Profiles on Social Network Sites
Make your content easy to share by setting up accounts on sites like Facebook, Twitter and LinkedIn. Have “share” buttons added to your blog so that your readers can share content on social media sites as well.
Measure your Progress
Use social media measurement tools to understand what your readers are saying about you on social media sites. You want to find out what your competition is doing on Twitter and other sites so that you’ll know whether you should be taking similar actions to get your customers’ attention.
If all of this sounds like a lot of work, it is. Setting up a blog and keeping it running in 2015 can be time-consuming. To be successful, you need to get help from a business that can take over the details and let you concentrate on what you do best. You can trust ReferLinks Full Circle Marketing to look after the details of your blog so that you can concentrate on running your business. Call us today and we’ll explain how we c