Blogging in 2014 will be a challenge. There are more blogs than ever, with each vying for readers’ attention—but how do you cut through the crowd and attract people’s attention? Then, how do you convert those readers to customers?
Blogging in 2014—Our Next-Level Blogging Advice
To help you make this your most successful and focused blogging year ever, hear are our top tips for blogging in 2014:
1. Set Goals
A ‘plan’ without a goal simply isn’t a plan. Decide early on what your blogging goals are. Is it to boost your SEO? Is it for content for your social media marketing campaign? Is it to establish yourself as an expert in your field? Perhaps it is all of those things.
Take each goal and work backwards. For example, if you want to improve your SEO and make it to the first page of Google then you need to do some competitive research of your competitors and then do better. So if they’re blogging once a week then you’ll need to blog at least twice a week—on a consistent basis—to improve. If you want your SEO to improve drastically then you’ll need to do even more than that.
2. Create an Editorial Calendar
Creating an editorial calendar is the best way to set a concrete plan into action. Set how often you want to blog and choose what your formats will be. For example, you may want to blog once a week (so four times a month) and you may want to make one a how-to, another a list, another story-based and the final a customer experience. Planning ahead will help you not only follow-up on your plan but it will also make the entire blogging experience easier to execute.
3. Use Metrics
Blogging is great for SEO….BUT, the real point is to get people to actually read it. The best way you can do this is to use a metrics tool that will tell you which posts garner the most traffic—and which ones get the least attention. Use that information to create popular posts in the future. For example, if your list-style posts and human-interest stories garner double the views that your how-to posts do, then focus on what works best in the future. Measuring your blog’s success is so much easier than you think.
4. Inter-Link your Blogs
The majority of web surfers looking for information will read whatever blog they land on, then leave as quickly as they came. To parlay their visit into a deeper relationship interlink your blogs so that they read more than one. Ideally, link to 2 or 3 other blogs within each blog to give your users ample opportunity to find other content that interests them.
5. Be Funny
If at all possible…be funny. People like humour. So, insert funny customer stories, jokes, puns and other play on words. The internet is light-hearted, so run with that. Of course this doesn’t work for all company’s and products…so if you’re a funeral home find a different way to connect with your reader, like through emotion.
6. Define your Niche
Know what your blog is about, and stay within those types of topics. If your blog tries to cast too wide a net—well, it won’t end up catching anyone. Remember, you’re trying to establish yourself and/or your company as an expert(s) in your field.
7. Format for the Web
The internet is full of people who like to scan quickly for information, so format your blog posts so that they are easily read. This means bullets, numbered lists, short paragraphs and headings and subheadings.
For more tips on blogging in 2014, stay tuned to our blog, follow our social media profiles or simply call up one of our internet-marketing experts.
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