The Products & Services page for your website is a type of highlight reel that you use to drive traffic to other pages in your site. When you are planning what you should put on this page, think about what you want to feature to grab a customer’s attention.
Of course, you’ll want to make sure that you use keywords so that your customers can find your business online. This page is also your opportunity to establish your company as a leader in your field by posting recommendations from your customers about specific services that you provide.
Choose Products and Services to Highlight
Pick a few of your products and services that you want to focus on for your page and describe them in some detail. You can change these out monthly, quarterly, when you are running a special promotion – whatever makes the most sense for your business.
Write a description of your company so that the reader gets to know something about how long it has been in business and your general philosophy. Your goal is to create an atmosphere of trust so that people will feel comfortable doing business with you.
“Show, Don’t Tell” with Images
A picture is worth a thousand words when you show a customer an image of your product or a benefit of your service. Internet users are drawn to images, so do use them on your products and services page.
Add in Recommendations from Customers
You should always be giving your customers the opportunity to comment on your products and services. There are a number of ways they can share their experiences, including a prepaid postcard included with an order or left after a service call, an online form on your website, e-mail or social media sites. Do let them know in advance that their comments may be used for promotional purposes and that you will not release any identifying information.
With this set-up, you can create an effective Products & Services page for your website. If you would like some help, contact ReferLinks Full Service Marketing. We can provide you with a custom-designed website that will reflect your brand that is easy to update. Contact us now to find out how we can help you.
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations