Years ago, video marketing was an expensive and quite tedious project. However, with the technological innovations, particularly when it comes to smartphone technology, video production equipment, as well as the accessibility of video platforms like YouTube, almost anyone can be in the video marketing field these days. As you may have expected, this has resulted to an amazing 87% of marketers utilizing video content for their marketing campaigns.
It is true that videos are now faster and easier to do, not to mention cheaper to produce, but that does not mean they will automatically be high quality or efficient. Here are some of the most common mistakes that video marketers commit and how they can be avoided:
- Over-the-Top Hard Selling
Would you tell someone you just met that you want to marry him or her? Well, you might – but the chances of that being successful is very slim. It would be a whole lot better if you build trust and love step by step. The same goes with video marketing, instead of going for the hard sell the first time, it’s better to create teasers to intrigue prospective clients and at the same time share your content further.
- Poor SEO and Title
When talking about SEO, content is what you instantly think of. But lead in title is other league. You see, catchy titles, as well as effective tagging can greatly maximize your SEO and bring in more views. No matter how great your video is, it won’t be of any use if no one actually finds and watches it.
- Product-Focused Video
You know what they say – facts tell, stories sell. So please do not make the mistake of filling your video with just facts about the products that you are selling. Instead, work on telling a story using your products – something that your customers can relate to and would drive them to use the products, too.
- Overlooking Other Social Media Platforms
Yes, we know. YouTube is the alpha when it comes to videos, but that does not mean you should ignore all the others in the pack. Max out your reach by putting up your videos on all the available platforms including Facebook, Twitter, Instagram, and more. Do not copy and paste the link but upload the videos natively. Of course, you should not forget to include your video in the emails you send.
- Too Lengthy Videos
If you do not know it yet, consumers of today have a very short attention span. That in itself should keep you from creating long videos that very few people would watch until the very end. Keep your videos short, entertaining, and comprehensive.
Avoiding these five mistakes can go a long way and help you create a video that will connect to and engage your target audience that could very well mean increase in your sales.