Your business is precious. You’ve put in all of your efforts (and probably a huge chunk of your money) to make it grow. So it’s only natural that you want to keep your sales climbing. For you to be able to do that, you need to recognize the role that organic traffic from Google plays in the success of your business.
Hiring an SEO agency may be among the biggest decisions you’ll ever have to do for your business. Over time, having the right team can help catapult your website on to Google’s first page – one thing that can drive profitable traffic to your website. On the other hand, hiring the wrong SEO company can do more harm than good. So how can you make sure you’re going for the right one?
The first step is to ask the right questions. Here are some questions that you can ask the people you’re considering working with:
How do you plan to improve our search engine rankings?
A serious SEO strategy is needed to get significant results. Any SEO agency worth its salt knows that it’s a process which should include audits and research to come up with the best strategies.
Will there be on-site optimization?
User experience is important. We think so. Your audience thinks so. Google thinks so. When you are looking for an SEO firm, make sure that it plans to improve your website not just once but on a regular basis.
How do you plan to know about our business?
For SEO to work, the company needs to understand which products, services, and markets are driving revenue. Otherwise, their strategy can be misaligned. A good SEO agency will take time to meet or talk with you about your company before discussing any SEO strategies.
What’s your blog strategy?
There are SEO companies that just write generic articles. The important question to ask yourself this time is this: How relevant are these blogs to my business? Blogs can be helpful if their quality is good enough and relevant enough to drive traffic to your business. They should be able to answer your existing and prospective customers’ questions and concerns.
Can I keep my website as is?
This is a trick question! If the consultant says you can, that’s a red flag. Good SEO professionals know the importance of keeping a website alive and that constant tweaking is necessary to make sure it works for the business.
Can I see your portfolio?
You shouldn’t accept any answer other than a resounding YES! You want to see samples of their work, as well as reviews and testimonials if possible. If they can’t give you any names or companies, that is a warning sign. It’s also a good idea to ask how long they’ve been with their longest active client. This will tell you a lot about their performance as an SEO company.
The SEO agency you’ll choose to work with will play a huge role in your business. That’s why you shouldn’t make hasty decisions when choosing one.
If you’re looking for a digital marketing agency to help you establish your online presence or you’re looking to replace your current one, don’t forget to reach out to ReferLinks Online Marketing. We can schedule a meeting and we’ll answer all of the questions above and anything SEO-related that you want to ask us! We’ll wait for your call!
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations