All marketing plans are built around certain objectives that each business aims to achieve. Naturally, the tools used for these marketing plans depend on those objectives or goals. For some, this would be “trial and error”. But there is a versatile tool that can surely help you achieve your business goals, no matter what they are.
You’ve been introduced before, but you may not have had enough chance to know it well, so let us reintroduce it to you – email marketing. It is both easy to implement and cost-effective too. Do you want to know how email marketing can help you? Read on and find out:
#01. Spreading the Word to the Right People
Email marketing is an excellent tool to build awareness about your brand, service, or product. Because emails are sent directly to the inbox of the users, you avoid spillage that is often involved in other methods for awareness generation such as television. By using a creative subject line, you can still share your information even if the recipient does not actually open your email.
#02. Generating Conversions
Email can both inform your readers and convince them of how what you’re proposing would benefit them, as well as encourage them to immediately act on it. Emails that say “Promo is until today only!” will effectively invite your readers to check your website and possibly make a sale. That’s something that not even most TV ads can do!
#03. Effective Cross Selling
Once you have established that a person has become a regular customer, it’s the perfect time to try and cross-sell a product or service that is related to what they purchased originally. You can figure out the buying habits of your customers and send them to upsell emails when you think their first purchase needs to be replaced or replenished.
#04. Sending Appointment Reminders in a Polite Manner
Some clients feel a little uncomfortable when they receive calls from businesses. At worst, calling to remind an appointment or promo can appear rude and somewhat intrusive. A more professional and elegant way to send a reminder would be through an email. You can choose to add a URL in your email so your customers can confirm their attendance.
#05. Allowing Customers to Track Deliveries and Other Processes
You can use emails to provide your users with a way to track their deliveries or to offer them with detailed information about the service they requested or the product that they purchased from you. This will also help you get closer to your customers through these useful emails. This can improve your chances of getting repeat purchases.
These are just some of the many goals you can achieve using email marketing. If you think email marketing is what you need, get in touch with us and we’ll help you get the most out of this amazing marketing tool!
At ReferLinks Online Marketing, we are firm believers that sticking together as a community is most important. Below you will find simple, yet effective recommendations