When you hear the word “traffic”, negative thoughts probably rush to your mind – unless you are in marketing. In the online marketing world, traffic is a goal and something that we all work hard for. Indeed, if you are aiming for success in online marketing (which you definitely should), you have to show the world that your business has everything that potential customers are looking for.
But simply driving traffic or in layman’s term getting a higher number of visitors on your website is not enough. There are scientific methods like systematic A/B tests that can build you better landing pages, ads, and websites. However, you still need more than delivering the perfect user experience.
You see optimization and web testing works on the assumption that the people who are on your site are truly interested in getting your service or buying your product. If they are not, you may well be exerting all your efforts in sending the right message for nothing.
That being said, you should definitely make sure to focus on the kind of traffic that you have before you revamp your website. Here are four reasons why:
- The Right Kind of Traffic Will Save You Money
Remember that you are paying for all the campaigns that you put on your website. If you eliminate those that could be bringing in the wrong traffic, that means you are saving money, too. It can be a little scary but doing so rids you of all the unnecessary clicks that cost you money.
- Fixing Your Traffic Gets You Ahead in the Game
We are not saying you should skip A/B testing because it’s an excellent way to make your marketing efforts more efficient and boost your business. What we are saying is that before you do anything, try fixing your traffic first. Look at this – if two businesses work on improving their websites using A/B testing and one has already fixe its traffic, even if both websites reach the same sales number, the one with the optimized traffic will have greater profit margin.
- Testing Works Better When You Have the Right Traffic
The right traffic produces faster results and actually improves the testing procedure itself.
Like in experiments, the tests are better don on representative sample or in marketing with the test subjects who you actually want to apply the results to.
- You are Attracting the Wrong Traffic
It is important that you create ads and content that would be appealing to the kind of audience that you think is ideal for your business. Whatever platform you are using, there will be ads and target audiences that bring value to your business and some that just don’t. Naturally, materials that are not targeted to your ideal audience are less likely to be worth your marketing budget, too.
These are just four major reasons why you should pay attention to the quality of traffic you have, on top of tweaking the pages on your website. Remember that optimizing your traffic means building a strong foundation and saving you a lot of money, too.