Colour Psychology and Your Business – Is There a Connection?

Colour affects our emotions and attitudes more than we probably realize. When our eyes see a colour,       they communicate with our hypothalamus (a region of our brain) that sends signals to the pituitary gland, then the endocrine system, and finally, the thyroid glands. The thyroid glands then signal the release...

Search Has Changed – How Should Your Content Evolve?

More than a decade after inbound marketing became popular, search engines are still the primary way the audience and prospective customers discovered new content. While video, social, and messaging apps do hold a fair share of the content stage, marketers still cannot ignore search – what with more than 3.5...