Month: May 2017

Emotional Triggers That Can Get Your Subscribers Hooked

Most businesses acknowledge that email campaigns are an important aspect of marketing their brands. What many do not know, however, is that behind every successful email campaign is an emotional trigger that keeps subscribers wanting more.   Building and sustaining emotions through email is like a complex art that might take someone long to master.

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Is Your Content Marketing Broken? Here’s How You Can Fix It

Every day, more and more marketers are creating content, but unfortunately the performance of the average content is spiraling down.   When it comes to content that covers content marketing, it is safe to say that there is no shortage of that either. That’s why some marketers just get frustrated when their content doesn’t do

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What You Should Know about Short-Form Video

Short-form video is a great marketing tool that can help businesses connect with customers on a personal level and in a faster way. Talk about delivering information in no more than 60 seconds! Some experts say that it is expected that video is to account for around 79% of global internet traffic by the year

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How to Keep Your Social Media People-Powered

Many companies heavily rely on tools when they are trying to achieve business goals. What some overlook, however, is how every business effort they make, especially on social media should be people-powered.   Why is this? First of all, people purchase from people. People read your blogs, watch your videos, and like your social media

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Things You Need to Know About Mobile Engagement Part 1

When you hear people talk about it, you’d think it’s quite easy – start building a database, regularly send messages to your mobile database, and you can watch the customers flood in. In real life, however, it is not that easy. More than anything, you need to exert effort and know how to do it

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