Month: October 2016

Istanbul, Turkey - September 18, 2015: Apple Iphone 6 screen with social media applications of Whatsapp, Facebook, Twitter, Linkedin and Periscope while a male finger is about to touch on Facebook app.

Instant Messaging – Where is It Heading and Why Should Marketers Care?

According to Mark Zuckerberg, instant messaging is “going to be the next big platform for helping you connect with all kinds of services in new ways.” Knowing where instant messaging is headed that Facebook acquired IM giant WhatsApp a couple of years ago at $19 billion, we think we ought to trust Mark’s words.  

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businessman drawing five star rating,concept of quality and luxury

Why Superior Customer Experience Makes All the Difference

Since the 1990s when companies had information-centric products and services, like Google and Amazon, the power in the business world shifted from the sellers and manufacturers to the consumers. Before that, the marketplace was all about the manufacturers and the distributors.   Now, we are in an entirely different age when customers find it easy

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Lifecycle Marketing - handwritten text in a notebook on a desk - 3d render illustration.

Lifecycle Marketing – What is It?

Lifecycle marketing is a concept based on the idea that as a brand, you should know where your customers are right now in their purchasing journey and that you should treat them accordingly. Naturally, different strategies should be used at different stages of a brand’s relationship with a consumer. This makes for a more personal

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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

Why Customer Data is Important for Personalization

Every day, consumers are flooded with new brands and products. That makes it extra difficult for people to tell which is better as each boasts a certain advantage over their competition.   If you are among these brands that are fighting a battle to stand out, you must learn how to distinguish yourself from the

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Video Marketing on mobile device screen with pen and business card on wood table,Digital marketing concept.

What to Consider Before Jumping Onto the Branded Video Bandwagon

Branded content is not a territory to enter lightly. To begin with, there are various approaches that you should consider, like whether you’ll sponsor an existing content or if you will opt to be collaborative with the marketing group or studio. The whole branded content journey can prove to be overwhelming and the only way

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