Why Localizing Your Social Media Posts is a Brilliant Idea

Localization is a term that all marketers hear and use all the time. Marketers and businesses alike know its relevance in making brands stand out. With the focus content marketing is getting, together with the phenomenon that is social media, more than ever, localization is getting more and more important....

What Do Millennials Think of Advertising?

Years ago, back when things were much easier to understand, marketing logic was simpler, too. You want the attention of younger customers? Give them more advertisements and they’ll happily do what you intend for them to do. Unfortunately, those days of simple marketing are long gone. Now, it seems like...