Month: January 2015

Your Go-To Guide For Social Media Engagement in 2015

Social media is an essential part of your marketing strategy. It is the ideal medium to help you connect with current and prospective customers alike to share information about new products, answer questions and develop relationships in a way that you would not be able to through a website or a blog. Customers want and

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How To Craft The Perfect Subject Lines for Your Emails in 2015

You can spend a lot of time trying to craft the perfect e-mail but if you can’t get the recipient to open it, then it doesn’t matter what you are trying to convey. Crafting the perfect subject lines for your e-mails in 2015 is going to require some thought. The people you are trying to

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Advertising On Social Media: How To See a ROI

If you are running a business, you need to make sure that you are investing your advertising dollars wisely. No one has an unlimited budget, so how can you make sure that if you are advertising on social media, you will see a ROI (Return on Investment) that will make the effort worthwhile?   Why

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How Mobile Marketing Will Grow In 2015

To say that mobile marketing is huge would be a gross understatement. Consumers have become increasingly used to accessing information from wherever they are, either on a tablet or through their smart phones. By 2018, close to half the world’s population is predicted to have Internet access and the largest increase is anticipated to happen

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