Month: September 2013

The Benefits of Using Video Marketing for your Small Business

Anyone who’s looked at the latest YouTube stats (did you know there’s 6 billion hours of video watched on ‘the Tube’ every month?)–or simply stayed up until 2:30am watching cat videos,…then sneezing pandas…then a documentary on global warming..then…, will innately know the power of video. But if you need more convincing, allow us to tempt

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Twitter 101: Why A Little Interaction Goes a Long Way

We love Twitter, and the network-building interactions it can drive. When a small business leverages this strong tool it can move mountains. Perfect— that was 140 characters. The only problem with that possible Twitter message is that it didn’t offer any call to actions or interactions with its verbiage. It didn’t use an attention-getting hash

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Blogging 101: Why you should write for your audience and not for yourself

Why you should write for your audience and not for yourself is a multi-faceted explanation, but one  of the biggest mistake new bloggers make is to use their blog as a podium. Our clients are often surprised when we recommend writing for your audience instead of for yourself. While the point of a blog is

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How customers view a business with a dynamic website

If you haven’t wonder yet how customers view a business with a dynamic website, then now is the time. Dynamic websites are increasingly important in our Web 2.0 world and simply not optional moving forward due to the rapid adoption of mobile devices. What is a Dynamic Website? Without getting into mind-numbing detail of the

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