CASE STUDY:

DR. KEL SHERKIN

WHAT WE DID FOR
DR. SHERKIN

  • WEB DESIGN

  • SOCIAL MEDIA

  • PAY PER CLICK

  • SEO

  • BLOGGING

  • VIDEOS

FIRST WE DESIGNED A WEBSITE...

WEB DESIGN

FIRST WE DESIGNED A WEBSITE...

We designed Dr. Sherkin a custom website that is easy to use and extremely informative. We integrated his blog and social media platforms into his site to extend his reach with his online community that we have helped to establish. The content on his website was professional written by one of our writers with search engine optimized content to get found easier from major search engines. His website design hits all of the important key facts that today's Web 2.0 requires for a successful site.

THEN WE MADE IT SHOW UP ON GOOGLE...

SEO

THEN WE MADE IT SHOW UP ON GOOGLE...

We implemented an SEO strategy into Dr. Sherkin's website and integrated the appropriate keywords to get his site coming to the forefront of Google. Want to see some examples? See for yourself! Type in the following keywords into Google:

  • 1. ajax podiatrist
  • 2. ajax foot doctor
  • 3. ajax foot care

With the SEO strategy that we have implemented into his website, www.ajaxpodiatrist.com, we have helped him come to Google's first page! This has resulted in Dr. Sherkin's clinic to acquire new patients on a regular basis and has established him as a leader in his industry.

WE GAVE HIM AN AUDIENCE...

Social Media

WE GAVE HIM AN AUDIENCE...

Dr. Sherkin did not have a social media presence before he came to us for help. We created social media platforms on Facebook, Twitter, Google+, and YouTube and designed custom branding for each profile page. We have proudly taken his followers from zero to an astonishing 657 likes on Facebook, 697 Twitter followers, 1969 views on his YouTube video blogs, 392 followers on Google+ and growing. Dr. Sherkin has chosen the ReferLinks Social Media Package that allows him to have 24 posts a month on all of his platforms. We write, schedule, post, and monitor each of these 24 posts on a monthly basis. His platforms are constantly growing organically and he has received great engagement levels with his audience.

Facebook:647 likes
Twitter:807 followers
Youtube:4312 views
Email Marketing

Email Marketing

Email Marketing

Dr. Sherkin did not have any email marketing initiatives set up within his online marketing strategy.  So. we took his existing client list and hooked it up to our email marketing software, while having designed a custom header and footer to make his emails more visually appealing.  We have helped Dr. Sherkin's list grow organically and provided his readers with informative emails.  These emails aren't just your ordinary text emails; we add relevant images, integrate his personal live action videos that we have shot for him, and also link up all of his social media platforms for further reach.  We take the time to research the best subject lines for Dr. Sherkin's emails to ensure a high click through rate, and also creatively write effective call-to-actions that engage his audiences to click through from the email to his website for more information.

AND KEPT IN TOUCH SOME MORE...

Blogging

AND KEPT IN TOUCH SOME MORE...

Dr. Sherkin was new to the concept of blogs and how beneficial they are.  From the inception of his blog in 2010, we have posted 84 blog posts to his website to engage his current clients and attract new ones.  His blog is integrated at the top of his website so that it is easy to find by his visitors.  The blog topics that we have come up with all vary from informational articles such as "How to properly detect and treat your chronic forefoot pain" to tipcs and tricks for better foot care such as "Everything to know when you are contemplating treatment for your hammertoes".  These topics create a sense of credibility for Dr. Sherkin and allows him to demonstrate his knowledge and expertise within the foot health care industry.

WE ALSO MADE HIM SOME VIDEOS...

Videos

WE ALSO MADE HIM SOME VIDEOS...

Dr. Sherkin is one of our many video blogging clients.  It has been quite the fun experience working with our video team and Dr. Sherkin coming up with a great script and shooting his vlog at his Scarborough location. Want to see the power of a search engine optimized video?  Type in "ajax nail fungus" in Google and Dr. Sherkin's video will come to the forefront.  We know it's grosse....but it gets him clients!

His Latest Video

A Message From Dr. Sherkin

I really enjoy working with ReferLinks Online Marketing. I have implemented more and more of their online marketing strategies into my business plan, which has now officially given me an increase in sales of 87%. ReferLinks Online Marketing  has done wonders for my business, and I look forward to seeing more positive results as the months go by.

Clients

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