“I am a chiropractor. Why should I blog? This is not even a hobby I enjoy.”
If you still haven’t tried blogging on your website, you are probably having this thought. But blogging has, in fact, come a long way from being just a “hobby” that creative people enjoyed years back. Now, blogging is recognized as one of the best marketing tools that can help improve the performance of your website and ultimately, help bring in more patients.
Blogging is the perfect way to keep your existing patients engaged and your prospective patients enticed. How can it do those things?
One thing that you should know is that every single day, millions of people go online in search of information. Granted, your website does tell visitors about your services as well as your contact information. But do you think that’s enough? No. Your website should also be the “favourite hangout” of people who are finding information on how they can achieve better health through chiropractic care.
When you’re planning to buy a new smartphone or laptop, you would likely do a search using Google to know what your best options are. You are most probably going to check out articles from reputable bloggers and your decision as to which model you’re going to purchase depend largely on what those bloggers say about it.
Prospective patients are just like that. People suffering from back pain go online all the time to look for solutions. If you want to become that “solution”, you should do what you need to do to be the source of information that those prospective patients will find valuable. If you are the chiropractor who is able to answer questions and give helpful tips, there is a really high chance that those prospects will take an interest in your practice, too.
How can blogging improve your patient performance online?
It improves your credibility as you provide helpful information – the latest chiropractic care trends, your opinion on important patient concerns, and your answers to frequently asked questions. Through your blog posts, you can establish yourself as an expert in your field.
You can improve your website’s SEO through blogging. New blog posts will be indexed by Google and other search engines. More indexed pages of course, translates to higher rankings.
Blogs can help convert traffic into new patients. When your blog starts generating guests, you have the perfect opportunity to turn them into patients. Blogs can help you establish trust and this makes your prospective patients want to learn more about your practice. The next thing you know, they’ll be scheduling an appointment!
Your blog works for you 24/7. It doesn’t rest. It’s always there ready to be discovered by people looking for information about chiropractic. Months and even years can pass and your blog post from today can still work for you and drive traffic.
These are just some of the reasons why you should seriously consider blogging. Of course, providing chiropractic care can demand much of your time. Don’t worry about it. You can still get all the benefits of blogging on your website without you spending time wondering what to write and actually writing them! ReferLinks Online Marketing can help you out with your blogs. Call us today and find out how!