So you have published quite a number of high-quality articles and you’re just waiting for them to do their magic. However, months have passed and you’re still waiting. You’re probably wondering “Where did I go wrong?”.
Do you find yourself in this situation? If so, you are not alone. There are many business owners out there who go through this issue. They put up a website because that’s every business has one. They do blog posts every now and then because someone told them they should have blogs. But nothing seems to work.
What many fail to realize is that developing a blog actually takes a lot of work. It’s not as simple as publishing articles and just expect for them to be read by thousands of people.
The truth is, you have to do your part to make your blog discoverable and eventually to build a loyal audience. If you fail to do this, your blogging efforts will not deliver the goals you expect.
If you want to improve things, make sure you’re not making these common mistakes:
You are Not Promoting Your Blog
Even if your content is great, that wouldn’t matter much if nobody has discovered it. To get people to notice your blog posts, you have to promote them. One of the best ways to do that is through social media platforms.Another one is to create and grow an email list. Aside from being an excellent strategy to generate traffic, email marketing can also help you develop better business relationships.
Your Blog is Not Optimized for Google and Other Search Engines
We have mentioned that posting on social media and building an email list are really good ways to generate traffic quickly. That’s true. But you shouldn’t forget that the number one source of that constant flow of traffic that you need for your blog is organic search.
For this reason, it is really important that every post you have ranks well on Google and other search engines. SEO is complicated, but you don’t have to be an expert on this yourself. The best thing you can do is get the services of a reputable company like ReferLinks Online Marketing that can take care of it all for you.
Your Posts are Boring
Online articles are like an art form – when done right, they can catch attention and interest, entertain, and keep people engaged. Texts are not enough as readers get bored easily. You would do well to include images in your blog posts. Keeping paragraphs shorter can also improve readability.
You Have a Slow Website
If you think that your website visitors are just going to wait for your pages and your content to load, then you are terribly mistaken. In fact, 40% of website guests are likely to leave and check out other websites if yours take more than three seconds to load.
You Don’t Have a Strategy in Place
Do you randomly publish blog posts on different topics? That can be confusing to your readers. That can also get in the way of you building an audience for your blog. That’s why you should work on building your content around a specific niche that is meant to attract a specific audience as well. You need a content strategy. Of course, as you are a business owner, it would do you good to make the industry you are in your “niche”.
Recognizing that there are problems is the first step to fixing your blog. What’s the next step? It’s getting the help of people who have been making blogs work for businesses for years. So are you ready to gain more readers? Contact ReferLinks Online Marketing today!