Blogging is a nice option for you to have on your dental website. This statement doesn’t hold true anymore. Blogging is not a nice option – it’s a necessity.
Blogs serve as a vital marketing tool that can boost your dental website’s performance. Every blog post is a perfect opportunity to begin and strengthen your relationship not only with your existing patients but with prospective new patients, too.
The internet is filled to the brim with information on every topic imaginable. It is for this reason that every single day, millions and millions of people “Google” something. When someone from your area looks for dental health information, you want to be the expert dentist who provides the answer.
Why do you have to offer incredible dental information through blogs?
Blogs Improve Your Credibility
We cannot stress this enough – blogging can help make you an authority in your field. With regular informative posts regarding dental health, you are showing the world that you are an authority on all things related to oral health. Make sure that you remember that the blogs you’re going to have on your website are not for you. They are for potential patients. So ditch the technical jargons and stick to a writing language that everyone can easily understand.
Blogs Showcase Your Personality
While the “About Us” page of your website is effective in telling your potential patients about your credentials and your practice’s history, your blogs are the ones that really tell people who you are. They show readers how much you know about your industry, what things are important to you, what things you think are important for them to know, and how you want to reach out to them. In a way, your blogs talk to your website’s guests for you.
Blogs Can Convert Guests into Patients
For many dental websites, blogs are the number one web traffic driver. Why? As guests in your website read your content, they begin to trust you – and this trust is what’s going to make your potential patients more inclined to find out more about your practice and eventually try your dental care services.
Blogs Offer Long-Term Marketing Growth
The usual dental marketing tricks are often one-time campaigns. You give out flyers before you open your dental office, you get a radio spot one afternoon, and such. While these channels do deliver quick results, they are also short-term and fade just as quickly. Your blogs, on the other hand, don’t stop working for you. Once you post them on your website, they are there today, tomorrow, and even years later. As your blog rises in the Google results page, every time potential patients search for a topic that is covered by your blog, it will come up and lead those people to your website.
Now that you know how blogging can benefit your dental website and your practice, don’t you think that it’s time you start thinking about having quality blogs posted regularly on your website? Don’t have time to do it? Don’t worry. ReferLinks Online Marketing can help you with that. Give us a call and let’s talk about how we can provide you with the blogs you need for your website and more.